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In the past ten years, social media has become an integral part of everyday life with large economic, political, and societal implications. While the influence of traditional media dwindles, social media platforms ‘have been taken up around the globe at an unprecedented speed, revealing the extraordinary nature of the social media phenomenon. For this reason alone, it is imperative to analyze the phenomenon of social media’(boyd, 2015: 2). Because the term social media has multiple meanings, its definition has become highly contested and it is not always clear what tools, platforms, and social