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This research focuses on the preferences of micro-mobility users in urban areas, specifically shared electric bikes (e-bikes), shared conventional bikes (bike), and shared electric scooters (e-scooters). It is found that previous scholars study traveler preferences of traditional transport modes while limited attention has been given to preferences of travelers toward micro-mobility considering electric scooters and bikes over conventional bikes. In order to address this gap, a discrete choice modeling approach is used to study the preferences of people through developing a transport choice model. A discrete choice experiment (DCE) is designed where choice sets that combine the shared micro transport modes where three associated attributes and four levels are included in the DCE for each alternative. A stated preference (SP) survey is designed and distributed in Budapest, Hungary. This research focuses on urban …