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Collaborative user oriented design activities are difficult experiences that need to be practiced. Doing so in a professional setting, but without prior experience, can and probably will jeopardize the whole project. So, it is important for design education to offer students the possibility to collaborate in student projects and to assign them to solve open-ended problems. However, it is of interest to find out how differing motivations for individuals affect their team’s ability to successfully meet user needs. This has been investigated in an experiment where students were categorised into two distinct models of design motivation. It was found that one of these models was more apt to manage user orientation in the design team. In this paper, the design of the experiment per se is outlined in order to invite more research within the area