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Due to the large number of submissions that more and more conferences experience, finding an automatized way to well distribute the submitted papers among reviewers has become necessary. We model the peer-reviewing matching problem as a {\it bilevel programming (BP)} formulation. Our model consists of a lower-level problem describing the reviewers' perspective and an upper-level problem describing the editors'. Every reviewer is interested in minimizing their overall effort, while the editors are interested in finding an allocation that maximizes the quality of the reviews and follows the reviewers' preferences the most. To the best of our knowledge, the proposed model is the first one that formulates the peer-reviewing matching problem by considering two objective functions, one to describe the reviewers' viewpoint and the other to describe the editors' viewpoint. We demonstrate that both the upper-level and lower-level problems are feasible and that our BP model admits a solution under mild assumptions. After studying the properties of the solutions, we propose a heuristic to solve our model and compare its performance with the relevant state-of-the-art methods. Extensive numerical results show that our approach can find fairer solutions with competitive quality and less effort from the reviewers.