作者
Joseph Galaskiewicz, Ronald S Burt
发表日期
1991/3/1
期刊
Administrative science quarterly
页码范围
88-105
出版商
Cornell University Samuel Curtis Johnson Graduate School of Management
简介
Two network contagion models are used to describe corporate contributions officers' evaluations of nonprofit organizations seeking philanthropic donations. Contagion by cohesion predicts that behavioral communication between contributions officers results in their sharing the same evaluation. Contagion by structural equivalence predicts that symbolic communication via role playing between officers similarly positioned in the interorganization network of contributions officers results in similar evaluations. We find strong evidence of contagion, robust over differences in the evaluated nonprofit organizations and differences between officers. The evidence is overwhelmingly of contagion by structural equivalence.
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