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The education of journalists is beginning to use social media tools extensively as a reflection of the fact that society now lives, not just with technology, but in technology. The action research project we describe in this paper, which is still in progress, tries to answer the question: “how can we educate the new generation journalist by exploring innovative learning experiences based on social contexts mediated by technology?” The analysis of the data collected so far reveals increased motivation and participation of the students in the learning experience, closer connection to the reality of the profession, and improvement of the students’ personal skills in the area of journalism. The recent migration of the project to Facebook is now offering outside visibility and contact with journalism professionals from outside the academic world.