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In the age of global warming where there is a need to go green in various sectors of life, it is also an urgent need for different IT industries and companies to incorporate green agenda. The green agenda is also dependent on human behavior. Therefore, it is equally important to explore the factors that positively affect green computing behavior. In this regard, contextual considerations are important. Thus, the purpose of this study is to explore the green computing intent and behavior of heavy IT users, i.e. librarians underpinning the theory of planned behavior.

The study was based on a quantitative research design. A total of 181 survey-based online questionnaires were filled by Pakistani university librarians. The proposed hypothetical model was tested using structural equation modeling in SmartPLS v3.2.

The study findings confirm that attitude and perceived …