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This research contributes to the entrepreneurial orientation to marketing performance literature includes two intermediate steps: organizational learning capability and eco innovation performance. This study also provides an explanation of marketing performance differences by focusing on entrepreneurial orientation. We use structural equation modeling to test the hypotheses on a data set from Indonesia food SMEs. The results support our conceptual model and demonstrate its usefulness in explaining eco-innovation to marketing performance. Findings suggest that organizational learning capability and eco-innovation should be enhanced by managers in order to boost the positive Eco-innovation to marketing performance.