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One of the many ideas that have entered the business world by way of the Internet, few have proved more potent than online community in which networked groups of people engage in many-to-many interactions. While community is central to the success of many consumer-oriented Web sites, companies in other industry segments are still learning how to best put community to work. Some 15 online communities were studied to determine how to best establish and maintain such communities. A framework is developed which identifies 3 activities central to the success of every online community: member development, asset management and community. Kaiser Permanente, About. com, Sun Microsystems and Ford have created 4 kinds of innovative online communities.