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Our paper presents a full experimentation of a new methodology designed for assessing the Entrepreneurship Teaching Programmes (ETP). The theory of planned behaviour (Ajzen, 1991 and 2002) provides us a very useful framework to analyze and measure how an ETP could influence its participants regarding their entrepreneurial attitudes and intentions. We apply this framework to an experimentation consisting in a 3-day-pedagogical process focusing on entrepreneurship with a sample of 275 French students following a Specialised Master in Management at a business school ranked among the top four in France. The results suggest that the ETP could have some strong positive effects for some students, depending on their background and initial perspectives on entrepreneurial intention. At the same time, the ETP could also actually decrease the level of entrepreneurial intention (counter-effects) for other students who have been yet exposed to entrepreneurship.