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Milk-tea business is affluent in the town specifically in Malolos. As this business booms in the market, one problem that owners may encounter is the multiplying number of competitors. Setting up a strong trademark based on the target market supports the longevity of the business. Varieties of gimmick also helps the business to be more favored by the people. The study aims to find out the marketing strategies and which of these strategies influence the preference of the consumers. A quantitative research method with a descriptive approach was utilized in the study. In-depth analysis was employed to identify which of the marketing strategies influence the preference of the consumer. The respondents of the study are 10 milk-tea shops along Malolos and 100 customers randomly selected from the milk-tea shops. The instruments used in the study were researcher-made questionnaires validated by experts. For the managers, it is a four-item questionnaire with multiple response questions to determine the marketing strategies that their milk tea shop use. While the checklist for the consumers is composed of sixteen questions that are answerable through the Likert Scale. The findings show that the consumers consider the location, price and marketing strategies of a milk-tea shop. As a conclusion, both respondents find branding the most appealing marketing strategy.