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The study investigates determinants of private car users' acceptance of road pricing. A model specifying the strength and direction of causal paths between latent theoretical variables was estimated for data from a survey of 524 car owners living in a metropolitan area of Sweden. The estimated model showed that acceptance of road pricing is negatively affected by perceived infringement on freedom and unfairness which in turn increase with intentions to reduce car use. Income is negatively and expectations that others will reduce car use positively related to intentions to reduce car use.