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The Internet has evolved into a huge video delivery infrastructure, with websites such as YouTube and Netflix appearing at the top of most traffic measurement studies. However, most traffic studies have largely kept silent about an area of the Internet that (even today) is poorly understood: adult media distribution. Whereas ten years ago, such services were provided primarily via peer-to-peer file sharing and bespoke websites, recently these have converged towards what is known as ``Porn 2.0''. These popular web portals allow users to upload, view, rate and comment videos for free. Despite this, we still lack even a basic understanding of how users interact with these services. This paper seeks to address this gap by performing the first large-scale measurement study of one of the most popular Porn 2.0 websites: YouPorn. We have repeatedly crawled the website to collect statistics about 183k videos, witnessing …