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The paper presents an innovative gapless traceability system able to improve the main business processes of the fresh vegetables supply chain. The performed analysis highlighted some critical aspects in the management of the whole supply chain, from the land to the table of the end consumer, and allowed us to reengineer the most important processes. In particular, the first steps of the supply chain, which include cultivation in greenhouses and manufacturing of packaged vegetables, were analyzed. The re‐engineered model was designed by exploiting the potentialities derived from the combined use of innovative Radio Frequency technologies, such as RFID and NFC, and important international standards, such as EPCglobal. The proposed tracing and tracking system allows the end consumer to know the complete history of the purchased product. Furthermore, in order to evaluate the potential benefits of the …