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More than 40 years ago, sociologist Michael Burawoy (1979) studied factory workers to understand why they continued to work as hard as they did under exploitative conditions. In Creative Control: The Ambivalence of Work in the Culture Industries, Michael Siciliano addresses a new question, directed toward the so-called ‘‘creative class’’to which so many of us now belong:‘‘How do organizations compel workers to their creative labor despite radically uncertain and, often, paltry economic rewards?’’(p. 9). The answer, Siciliano argues, involves the feeling of work. Despite experiencing alienation from the products that they help produce, creative workers remain bound to their jobs because of affective and aesthetic pleasures they experience during the labor process.