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The awareness about the importance of knowledge within the quality management community is increasing. For example, the Malcolm Baldrige Criteria for Performance Excellence recently included knowledge management into one of its categories. However, the emphasis in research related to knowledge management is mostly on knowledge creation and dissemination, and not knowledge formalisation process. On the other hand, identifying the expert knowledge and experience as crucial for the output quality, especially in dynamic industries with high share of incomplete and unreliable information such as ship repair, this paper argues how important it is to have such knowledge formalised. The paper demonstrates by example of delivery time estimate how for that purpose the deep quality concept (DQC)—a novel knowledge-focused quality management framework, and machine learning methodology could be …