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Autonomous vehicles (AVs) utilize new technology that promises to enhance transportation equity, accessibility, and safety; however, their acceptance by consumers, as well as their future performance, is reliant upon the planners understanding the public’s perceptions of the current transportation services. Most of the existing studies that evaluate the public's opinions and perceptions of AV technology were conducted by using stated preference surveys in metropolitan areas with multiple public transit options; little emphasis was given to a qualitative approach that included all of the potential users. This study explores the concerns and preferences of future riders about the integration of a shared self-driving shuttle into an existing ridesharing service in a city with no existing public transit system, multiple population segments, and potential users. Utilizing a qualitative approach, we conducted three focus groups that …