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Many information systems development (ISD) initiatives fail to deliver the expected benefits. An important percentage of these are the result of social and organizational factors, not simply technical failures. This paper explores the dynamics of these social and organizational factors to better understand the causes of success and failure. Based on data from a detailed case analysis of an ISD project, the paper depicts the ISD process as an emergent and dynamic one, characterized by continuous local adaptations. The paper ends with a proposal of a feedback-rich framework, based on a practice view of socio-technical change that offers theoretical insights and practical heuristics to system developers and project managers.