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Cognitive Work Analysis (CWA) is an appropriate approach in design for high-stakes domains, such as air traffic management (ATM) since it focuses on human expert performance in regular and contingency situations. However, CWA is not suitable for the design of a first-of-a-kind system since there is nothing to analyse before the start of the design process. In 2017, unmanned air traffic management (UTM) for intense drone traffic in cities was such a system. Making things worse, the UTM system has to be in place before the traffic, since it provides basic safety. In this research-through-design study, we present conceptual designing as a bootstrapping approach to CWA in the design of a first-of-a-kind UTM system. In a series of co-design workshops, we identified future services, traffic patterns, and regulations that framed the design of UTM system concepts. They were based on combinations of four basic building …