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Term eLearning is after more than ten years a key term that is understood by public as any electronic support of education. Plenty of projects, great interest from teachers and students is a foundation for its use at all the forms of education. Despite great effort is education today still mostly traditional - face to face - on all the levels of education. What is the cause of this state? Is it because information-communication technologies do not fulfil the needs that are expected from education or because education does not need to use all the possibilities of information-communication technologies? The authors of this article can see the problem in the existing paradigm of development of software products for eLearning.