作者
Hannah R Marriott, Valentina Pitardi
发表日期
2021/6/1
来源
Academy of Marketing Science Annual Conference-World Marketing Congress
页码范围
81-82
出版商
Springer International Publishing
简介
Where AI has become especially pivotal for users’ interactions is in the case of voice-based assistants (VAs), such as Apple’s Siri and Amazon’s Alexa. From what is initially perceived as being a tool to play music, read out news reports and set timers, VAs have developed considerably in recent years and their functionality goes way beyond initial perceptions. For example, Amazon Alexa will be able to give out health advice to users in the United Kingdom as health-related questions will be automatically searched for using the official NHS website (MIT Technology Review, 2020). Some reports go as far to discuss how Amazon has plans to be able to run someone’s entire life from the Alexa on the basis that the systems are getting so sophisticated and the data being collected is so vast that the Alexa will be capable of predicting needs (Hao, 2019). Nevertheless, users still appear to be resistant to use VAs, with some …
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HR Marriott, V Pitardi - Academy of Marketing Science Annual Conference …, 2021