作者
Nicole Krämer, Sabrina C Eimler, German Neubaum, Stephan Winter, Leonie Rösner, Mary Beth Oliver
发表日期
2017/9
期刊
New Media & Society
卷号
19
期号
9
页码范围
1349-1368
出版商
Sage Publications
简介
Research on non-hedonic entertainment suggests the experience of elevation as an important construct leading to beneficial outcomes such as prosocial motivation. This study builds on first findings in this realm by distinguishing between different meaningful media contents. In a 3 × 4 between-subjects online experiment, we varied type of video (beauty of the earth, unity of humankind, portrayals of human kindness, and funny control videos) and context of proliferation (presentation on an unknown video platform or on YouTube with low vs high number of views). Meaningful videos indeed led to greater elevation, more universal orientation, and prosocial motivation—with videos showing human kindness standing out against other forms of meaningful videos. Human kindness videos additionally fostered more positive attitudes toward stereotyped groups—mediated by the feeling of elevation and the subsequent …
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