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It is a harsh fact that the introduction of various government schemes to push electric vehicle (EV) utilisation does not seem to appeal to the consumers. There are a few barriers that prevent consumers from purchasing EVs. Thus, in the present study, we have tried to identify and analyse the prominent barriers to the adoption of EVs by scrutinising the existing literature and defining new barriers. From the literature review, 35 barriers have been initially identified in the context of the Indian market. The study uses the Decision-Making Trial and Evaluation Laboratory (DEMATEL) approach for its analysis. The prominence and causal relationship analyses indicate that familial factors that hinder the decision to buy an EV and unclear government policies regarding EVs were the primary concerns with regard to these vehicles getting traction in the market. The results of this study illustrate the causal relationships amongst …