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CSR in China is still in its early development stage today. There are great variances and fluctuations in CSR adoption among Chinese firms. State-owned enterprises (SOE) are taking a leading role in CSR practices, while private and foreign enterprises are lagging behind. Overall, there is still a huge gap between China and developed countries in terms of firm awareness and involvement in CSR initiatives.

There has been a proliferation of CSR research in the past decade, including those in the Chinese context. The recent CSR literature has witnessed shifting foci in several dimensions:(1) from “why CSR?” to “how to do CSR?”;(2) from the external drivers of CSR to the internal firm strategies for CSR;(3) from the outcomes of CSR to the processes of CSR implementation;(4) from domestic practices to international norms. Fundamentally, this shift is about engaging firms to take on a more proactive role in CSR …