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Bridging the gap between B2B and B2C: Thought Leadership in industrial marketing-a systematic literature review

作者

Tina Neuhaus, Jan A Millemann, Ed J Nijssen

发表日期

2021

研讨会论文

Industrial Marketing Management Symposium

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Bridging the gap between B2B and B2C: Thought Leadership in industrial marketing-a systematic literature review

T Neuhaus, JA Millemann, EJ Nijssen - Industrial Marketing Management Symposium, 2021