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The automotive industry, a key part of industrial Internet of Things, is now converging with cognitive computing (CC) and leading to industrial cognitive Internet of Vehicles (CIoV). As the major data source of industrial CIoV, social media has a significant impact on the quality of service (QoS) of the automotive industry. To provide vehicular social media services with low latency and high reliability, edge computing is adopted to complement cloud computing by offloading CC tasks to the edge of the network. Generally, task offloading is implemented based on the premise that edge servers (ESs) are appropriately quantified and located. However, the quantification of ESs is often offered according to empirical knowledge, lacking analysis on real condition of intelligent transportation system (ITS). To address the abovementioned problem, a collaborative method for the quantification and placement of ESs, named CQP, is …