作者
Behzad Foroughi, Davoud Nikbin, Sunghyup Sean Hyun, Mohamad Iranmanesh
发表日期
2016/4/29
期刊
International Journal of Sports Marketing and Sponsorship
卷号
17
期号
2
页码范围
110-129
出版商
Emerald Group Publishing Limited
简介
Purpose
– The purpose of this paper is to examine the relationships among the core product quality (team characteristics and player performance), emotion (anxiety, anger, dejection, happiness, and excitement), and the fans behavioral intentions.
Design/methodology/approach
– Data were gathered on the team characteristics and player performance, emotions of anxiety, anger, dejection, happiness, and excitement using a survey from subjects comprised of 233 spectators attending Iranian Premier League soccer matches.
Findings
– The results showed that both the core product quality dimensions of the team characteristics and player performance are related significantly to the negative emotion of anxiety and both positive emotions of excitement and happiness. Moreover, the positive emotions of excitement and happiness were …
学术搜索中的文章
B Foroughi, D Nikbin, SS Hyun, M Iranmanesh - International Journal of Sports Marketing and …, 2016