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Addiction to social networking sites is a growing problem which has social, physical, and psychological impacts on students' lives. So, developing prevention strategies is essential for promoting the safe and healthy use of social networking sites such as Instagram. This study aims to investigate the influence of students’ needs on Instagram addiction by considering the moderating role of psychological well-being. Furthermore, the association among Instagram addiction, academic performance, shyness, and loneliness is explored. A total of 364 university students from Malaysia were recruited to take part in this research. The hypothesized model was assessed using the Partial Least Squares approach. The results show that recognition and social needs have a significant influence on Instagram addiction, whereas information and entertainment needs have no influence on Instagram addiction. Additionally, the results …