作者
Zhaoyi Ma, Qin Gao, Yue Chen
发表日期
2023/5/9
期刊
International Journal of Human–Computer Interaction
卷号
39
期号
8
页码范围
1643-1661
出版商
Taylor & Francis
简介
Post-purchase trust is formed after an online transaction is completed and the product or service is experienced. It influences consumers’ repurchase intention and the reputation of vendors. The aim of the current study was to deepen our understanding of post-purchase trust in e-Commerce and to develop a text mining-based assessment method by mining consumers’ online comments. By combining the expectancy-confirmation theory and product evaluation theory, this study proposes a comprehensive model of post-purchase trust encompassing consumers’ evaluation of product, delivery, service, and website. The model was verified by a survey involving 249 consumers. The results indicate that both product evaluation factors and transaction supporting factors have positive impacts on post-purchase trust. Based on this theoretical model, we proposed a text mining-based method to measure these factors through …
引用总数
学术搜索中的文章