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Identifying product features from reviews is the fundamental step as well as a bottleneck in feature-level sentiment analysis. This study proposes a method of unsupervised product feature extraction for feature-oriented opinion determination. The domain-specific features are extracted by measuring the similarity distance of domain vectors. A domain vector is derived based on the association values between a feature and comparative domain corpora. A novel term similarity measure (PMI–TFIDF) is introduced to evaluate the association of candidate features and domain entities. The results show that our approach of feature extraction outperforms other state-of-the-art methods, and the only external resources used are comparative domain corpora. Therefore, it is generic and unsupervised. Compared with traditional pointwise mutual information (PMI), PMI–TFIDF showed better distinction ability. We also propose …