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The importance of innovation in current business justifies the increasing interest that researchers are taking in it. This propose of this article is to identify and organize the overall innovation research current state to investigate and analysis the key findings of these studies. The method used in this article was systematic review of empirical and conceptual article published in scholarly reviews on topic of innovation. The findings shows (1) There are three mainstreams innovation typologies approach dominant: incremental versus radical innovation; technological versus marketing innovation; and product versus process innovation.(2) The literature research in innovation measurement can be divided into two mainstream of innovation measurement; Input and output measurement; Metric and methodologies measurement.