作者
Konstantinos Solakis, Vicky Katsoni, Ali B Mahmoud, Nicholas Grigoriou
发表日期
2022
期刊
Journal of Tourism Futures
简介
Purpose
This is a general review study aiming to specify the key customer-based factors and technologies that influence the value co-creation (VCC) process through artificial intelligence (AI) and automation in the hospitality and tourism industry.
Design/methodology/approach
The study uses a theory-based general literature review approach to explore key customer-based factors and technologies influencing VCC in the tourism industry. By reviewing the relevant literature, the authors conclude a theoretical framework postulating the determinants of VCC in the AI-driven tourism industry.
Findings
This paper identifies customers' perceptions, attitudes, trust, social influence, hedonic motivations, anthropomorphism and prior experience as customer-based factors to VCC through the use of AI. Service robots, AI-enabled self-service kiosks, chatbots, metaversal tourism and new reality, machine learning (ML) and natural …
学术搜索中的文章
K Solakis, V Katsoni, AB Mahmoud, N Grigoriou - Journal of Tourism Futures, 2024