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The implementation of Turnitin in Pakistani academia has a top-down pattern, ie starting from Ph. D. and M. Phil. thesis writing to the lower level of college education. To a Pakistani student, it seems justifiably unfair to be ‘judged’on an Originality report, at the usual culmination of her/his academic life. This paper attempts to probe the challenges and dynamics faced by Pakistani students and to investigate their coping strategies. In order to find out the best possible methods of educating students into academic integrity and conventions of writing, this paper scrutinizes the top-down pattern of tackling plagiarism and its implications. Considering student’s background, this paper explores best possibilities of using Turnitin as an invitation to students into realms of academic ethics and integrity. The paper also suggests inculcation of educational technologies, such as blogs, instructional videos, webinars etc. in order to ensure wider student participation, higher motivation and individual effective learning. The plan is to reinforce and justify use of Turnitin and establishment of a live interactive digital space, wherein students can get their questions, queries, comments and suggestions attended and responded to in a timely fashion. The paper also highlights the current practices of Turnitin (mis) use in a Pakistan, and suggests newer ways of ensuring its proper utilization to facilitate the training of individuals into a tradition of effective and standard writing.