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The worldwide trend of environmentalconcern has been driving manufacturers to strive to implement competitive strategies in environmental management.A study has been carried out to evaluate the initiatives and benefits/costs of implementing ISO 14000 Environmental Management System (EMS) standard (1996) in the Hong Kong PCB (printed circuit board) industry. The study found that manufacturers intended to implement the ISO 14000 based EMS to improve their environmental performance, and sustain their competitive position in the global market place.