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In this case study we present an approach for using gamification elements to increase online student collaboration. In the study a gamified online discussion system was added to an introduction to programming course, with the aim of motivating the students to help each other. The actions in the discussion systems were analyzed and compared with user profiles and a student survey. The system had a positive impact on the course, increasing student collaboration, reduced response times and made course communications 88% more efficient by reducing email traffic.