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Questions of fit have been central to the enterprise of conducting qualitative research since it first gained currency in our field. In this editorial, we briefly explore tensions around fit before offering a critically important way of conceiving of—and achieving—fit for authors seeking to publish their qualitative work in Academy of Management Journal (AMJ). We argue that, ultimately, the kind of fit we should care most about is that of internal coherence within a research project, and, relatedly, a paper. By “internal coherence,” we mean that the research question and motivation, data collection, data analysis, findings, and theory development and contribution all fit with one another, and with the broader assumptions underpinning the research approach.

Fit as internal coherence is important to any research approach and associated papers, whether qualitative, quantitative, or mixed methods are used. It is, however, especially …