作者
Abdelati Hakmaoui, Mourad Oubrich, Jonathan Calof, Hamid El Ghazi
发表日期
2022/1/1
期刊
Technological Forecasting and Social Change
卷号
174
页码范围
121139
出版商
North-Holland
简介
Since banks are competing in challenging and dynamic market environments, an anticipatory system generating futures-relevant knowledge is of primordial importance for an effective bank strategy. The objective of this research is to investigate how corporate foresight and competitive intelligence, considered as parts of an anticipatory system, create knowledge. Our main contribution lies in arriving at a better understanding of these processes in the mainstream of knowledge creation grounded in the SECI model. To this end, we followed a longitudinal case-study methodology for more than eight months within a leading bank in Morocco. The findings show that while the competitive intelligence unit focuses more on commercial and competitor intelligence targeting hence other banks market strategies, the corporate foresight unit tries to identify the bank market weak signals and major trends in the banking sector …
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