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To improve regional travel demand models, transportation engineers and planners want to represent subpopulations appropriately. A key segment of the population is university students, and their behavior is neither well understood nor well represented in travel demand models. Furthermore, universities provide a unique context for behavioral research because they are livable, are friendly to alternative travel modes, have a higher density than other contexts, and offer mixed travel modes. This study collected and analyzed data on the travel behavior of university students. With the use of an Internet-based survey instrument, the study collected data on travel behavior, sociodemographics, and context variables at four major universities in Virginia. This paper provides information about the design and implementation of the survey, the instrument structure, and a descriptive analysis of students’ personal and travel …