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Neighborhood social effects have recently become a focus of interest in transportation research, whereby transportation mode choice is not only affected by an individual’s characteristics and transportation system conditions, but also by the mode choices of that individual’s social neighbors. This study supports the neighborhood social effects argument, using a spatial econometrics approach and data from The Ohio State University (OSU) 2012 Campus Transportation Survey. A spatial probit model of commuters’ mode choices (bicycling versus non-bicycling) is estimated, accounting for spatial autocorrelation. The results show that the more OSU-affiliated bicycle riders are residing around an individual OSU commuter, the more attractive bicycling becomes, controlling for other factors such as gender, status, proximity to campus, bicycle infrastructure and attitudes. The results indicate that students and males are …