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Although many researchers assume that implicit racial attitudes develop via exposure to prejudicial socializing agents (e.g., parents, peers, and the media) starting in childhood, there is a dearth of research on implicit attitudes in children. This study looks at the effect of one socializing agent—parents—on children’s or implicit racial prejudice. Specifically, we examine Allport’s (1954) contention that children’s identification with their parents moderates the intergenerational transmission of prejudice. Fourth- and fifth-grade children completed measures of implicit and explicit pro-White/anti-Black prejudice, as well as a survey assessing child–parent identification. Parents completed a survey that measured their attitudes toward Blacks. As hypothesized, we found greater correspondence between parents’ prejudice and children’s prejudice among children who were highly identified with their parents than less identified …