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From systematic racism to climate change, institutions in contemporary American society are increasingly expected to wake up to and take a stance on major social and political issues that challenge our societal well-being. Yet such communicative efforts are not always met with unanimous positive reactions. The public, or some social groups, may question the underlying motivation for such efforts, seeing them as nothing more than political performance (Anderson & McClain, 2020). Certain narratives may backfire, too, especially when the effort is described as intending to benefit the bottom line rather than supporting social justice (Carlos & Lewis, 2018; Kim, 2014). Finally, despite the unprecedented wave of public support for BLM in summer 2020, many people were hesitant to rejoice over the “victory” because promises may never become progresses, especially considering that the past sixty years have …