作者
Robin M Hogarth, Spyros Makridakis
发表日期
1981/2
期刊
Management science
卷号
27
期号
2
页码范围
115-138
出版商
INFORMS
简介
The formal practice of forecasting and planning (F&P) has risen to prominence within a few decades and now receives considerable attention from both academics and practitioners. This paper explicitly recognizes the nature of F&P as future-oriented decision making activities and, as such, their dependence upon judgmental inputs. A review of the extensive psychological literature on human judgmental abilities is provided from this perspective. It is argued that many of the numerous information processing limitations and biases revealed in this literature apply to tasks performed in F&P. In particular, the “illusion of control,” accumulation of redundant information, failure to seek possible disconfirming evidence, and overconfidence in judgment are liable to induce serious errors in F&P. In addition, insufficient attention has been given to the implications of numerous studies that show that the predictive judgment of …
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