作者
Ibrahim Radwan Alnsour
发表日期
2022/12/31
期刊
Cogent Business & Management
卷号
9
期号
1
页码范围
2141098
出版商
Cogent
简介
The purpose of the study was to identify the impact of fintech over consumers loyalty intentions among Islamic banks. The study covered six independent variables that were taken as a means for showing fintech services which might have a significant impact over consumer experience. Consumer experience has been operationalized taking three dimensions namely, cognitive, affective, and social, whereas fintech services have been measured using six dimensions namely, ease of use, perceived value, consumer support, assurance, speed, and innovativeness. The results of the study drawn on the basis of a sample of 384 respondents who were the consumers of Islamic banks, using structural equation modeling revealed that all the six independent variables have a significant direct impact over dependent variable. While analyzing the mediating role of consumer experience using three dimensions out of six …
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