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The paper aims to examine the effect of knowledge management processes (knowledge acquisition, knowledge sharing and knowledge utilization) and knowledge management approaches (social network, codification and personalization) on innovation in Jordanian consultancy firms.

A questionnaire that targets 266 respondents resulted in 216 usable ones with a response rate of 81.2 per cent. To test the research hypotheses, a multiple regression analysis was conducted, in addition to descriptive statistics that provide a background about the respondents.

The analysis showed that there is a significant and positive impact of knowledge management processes on innovation in Jordanian consulting firms, as well as a significant and positive effect of codification and personalization approaches on innovation, while the social network approach has a significant …