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At the end of the 1970s a racist rock music movement known as White Power music emerged in Great Britain in connection with political parties of the extreme right and remains a vibrant force in racist social movements today. Throughout the 1990s, White Power music expanded significantly from its origins in a clandestine network of punk-inspired live shows and record promotions into a multi-million dollar, international enterprise of web-pages, radio stations and independent record labels promoting White Power musicians performing a wider range of musical genres. In this article, we view White Power music as a cultural resource created and produced by racist movements and used as a tool to further key movement goals. Specifically, we examine White Power music’s role when used to 1) recruit new adherents, especially youth, 2) frame issues and ideology to cultivate a White Power collective identity, and 3) obtain financial resources. In doing so we rely upon in-depth interviews with White Power musicians and promoters as well as representatives of watchdog and monitoring organizations. Interviews were conducted by the lead author from 2002-2004 or accessed through transcripts of similar interviews made available by another researcher. This research also relies upon an extensive examination of White Power music, lyrics, newsletters and websites.