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The emergence of Platform Businesses (PBs) has caused a conflict between the traditional and new economic actors. Furthermore, it has escalated to government bodies with different beliefs and formed diverse coalitions, including among government bodies. Therefore, governments, given their regulatory and supportive roles, should be able to intervene at the right time with practical tools and trade off their internal conflicts. This paper uses an exploratory-abductive approach to identify the challenges of the regulation during the lifecycle of PBs, explores the conflicts of interest among economic actors, examines the government intervention in the economy, and explains the regulatory and supportive roles of the government. Data was collected through semi-structured interviews with PB experts, who have active roles in the regulatory process, and with well-known academics on the subject. Reviewing the pathways …