作者
Adel AlSharji, Syed Zamberi Ahmad, Abdul Rahim Abu Bakar
发表日期
2018/6/4
期刊
Journal of Entrepreneurship in Emerging Economies
卷号
10
期号
2
页码范围
302-328
出版商
Emerald Publishing Limited
简介
Purpose
This paper aims to investigate the key drivers of social media adoption intention by small- and medium-sized enterprises (SMEs).
Design/methodology/approach
It uses a multi-perspective framework combining technological, organizational and environmental elements affecting SMEs. Data were collected from a random sample of 1,700 SMEs operating in the UAE. Partial least squares structural equation modeling was used to analyze the data.
Findings
The results showed that the technology construct had no significant effect on social media adoption, but both organization and environment constructs were significant.
Research limitations/implications
This has implications for social media experts and anyone wishing to encourage social media use by SMEs.
Originality/value
Conceptually, it develops a suitable multi-perspective framework covering various factors that may affect social media use. It also tests …
学术搜索中的文章
A AlSharji, SZ Ahmad, AR Abu Bakar - Journal of Entrepreneurship in Emerging Economies, 2018