作者
Mohd Sah Basir, Syed Zamberi Ahmad, Philip J Kitchen
发表日期
2010
期刊
International Journal of Management and Marketing Research
卷号
3
期号
1
页码范围
51-73
简介
The objectives of this paper are to understand the influence of sales skills dimensions namely: interpersonal skills, salesmanship skills, technical skills and marketing skills on salesperson performance in Telekom Malaysia (TM) Berhad, a major Malaysian telecommunication corporation. Data was gathered based on quota sample of 114 salespersons in the company, and the findings show that effects of interpersonal skills positively influenced salesperson performance. However, unexpectedly, the findings also revealed that salesmanship skills, technical skills and marketing skills do not influence salesperson performance.
引用总数
201020112012201320142015201620172018201920202021202220232024111334446812171197
学术搜索中的文章