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The growing carbon footprint of Web hosting centers contributes to climate change and could harm the public's perception of Web hosts and Internet services. A pioneering cadre of Web hosts, called green hosts, lower their footprints by cutting into their profit margins to buy carbon offsets. This paper argues that an adaptive approach to buying carbon offsets can increase a green host's total profit by exploiting daily, bursty patterns in Internet service workloads. We make the case in three steps. First, we present a realistic, geographically distributed service that meets strict SLAs while using green hosts to lower its carbon footprint. We show that the service routes requests between competing hosts differently depending on its request arrival rate and on how many carbon offsets each host provides. Second, we use empirical traces of request arrivals to compute how many carbon offsets a host should provide to …