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The aim of this study is to demonstrate the importance of last chance tourism in terms of Destination Marketing and to examine this importance through Hasankeyf example. Last chance tourism is a type of tourism that involves visiting destinations that are about to disappear before they disappear. One of the most important media outlets where people can follow publications about these destinations is Newspapers. The aim of the study was to examine the extent to which Hasankeyf was covered by last chance tourism in newspapers. In this context, the 5 Most read newspapers in Turkey were selected by taking into account their sales circulation. On the websites of these newspapers, news about Hasankeyf was obtained between 2006-2020. The news received was evaluated in terms of including approaches related to last-chance tourism. A total of 2699 newspaper reports were examined within the scope of …